VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit. Terms and Conditions We do not allow trademark bidding. We do not allow paid search direct linking. We allow certain downloadable software partners to join our program. We allow email marketing. All partners must be Can-SPAM compliant and must contact us prior to running these for suppression lists. Any partner that doesn't reach out first is considered to be in violation of our terms and conditions. Coupon/Offer Code Policy - Affiliates may only promote codes that are provided through the Pepperjam affiliate program. Please note that sales containing a code that is not provided directly by us or is not listed within Pepperjam will be subject to commission reversals and may re