About LFC: The Official Online Store of Liverpool Football Club operated by Liverpool Football Club & Athletics Grounds Limited. Liverpool Football Club was founded in 1892 and has played its home games at the world famous Anfield ever since. The Club has won 19 League Championships, 6 European Cups and numerous other trophies to become England's most successful team and has been represented by a host of footballing Legends. Liverpool Football Club's fans have a reputation for being passionate and knowledgeable and Anfield is home to The Kop, one of world football's most iconic stands. Why should you join the LFC Store Affiliate programme? Liverpool FC play in the Barclays Premier League which enjoys worldwide exposure giving the club a strong global fan base You will find 100% authentic Liverpool Official Merchandise including, the latest LFC Kits, souvenirs, fashion clothing and accessories plus lots more A Large percentage of merchandise available at the LFC store is exclusive LFC store offer all publishers competitive commission rates (outlined below) LFC store offer all publishers regular updates with promotional material to help drive performance LFC store offer proactive and available account management from both LFC and Webgains Terms & Conditions: Liverpool FC does not wish to have any affiliation with the SUN or Sunday SUN newspapers and would appreciate all Affiliates take this into consideration when placing LFC